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Deskripsi Mata Kuliah
This course explores creative media practice across a wide range of subjects including newspaper and magazine production, digital and social media, and video production. In this course, students will develop practical skills in media production as well as theoretical learning. All teaching learning activities are conducted through lecturing, discussion, presentation, and project. This course uses Project-Based method of learning.
CPMK
- CLO 1. Being able to develop creative thinking by implementing technology in the field of media communication.
- Being able to apply the principles of appropriate language in different types of media content, with a focus on the language commonly used in the media industry.
- CLO 3. Being able to develop strong communication and collaboration skills to effectively work in teams.
- CLO 4. Being able to produce diverse media content, including news articles, podcasts, digital writing pieces, content calendars, and video advertisements, catering to various audiences and purposes applying communication principles.
Aktifitas Pembelajaran
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Pertemuan 1 Being able to understand the key elements of journalism, including writing headlines, practicing interview skills, and planning and writing engaging news articles, and apply these skills to a project-based newspaper article. -
Pertemuan 2 Being able to understand the key elements of journalism, including writing headlines, practicing interview skills, and planning and writing engaging news articles, and apply these skills to a project-based newspaper article. -
Pertemuan 3 Being able to understand the key elements of journalism, including writing headlines, practicing interview skills, and planning and writing engaging news articles, and apply these skills to a project-based newspaper article. -
Pertemuan 4 Being able to understand the key elements of journalism, including writing headlines, practicing interview skills, and planning and writing engaging news articles, and apply these skills to a project-based newspaper article. -
Pertemuan 5 Being able to develop and execute a podcast concept, including scriptwriting, interviewing, editing, and producing a podcast episode. -
Pertemuan 6 Being able to develop and execute a podcast concept, including scriptwriting, interviewing, editing, and producing a podcast episode. -
Pertemuan 7 Being able to develop and execute a podcast concept, including scriptwriting, interviewing, editing, and producing a podcast episode. -
Pertemuan 8 Being able to develop and execute a podcast concept, including scriptwriting, interviewing, editing, and producing a podcast episode. -
Pertemuan 9 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 10 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 11 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 12 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 13 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 14 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 15 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms. -
Pertemuan 16 Being able to apply copywriting techniques to create effective marketing messages and promotional materials for both traditional and digital platforms.
Pustaka
- Hicks, W. (2013). English for journalists. Routledge.
- McHugh, S. (2022). The Power of Podcasting: Telling Stories Through Sound. United States: Columbia University Press.
- The Ultimate Course For Becoming A Content Creator: Master Online Success And Make Money. (n.d.). (n.p.): Brian Smith.
- Veloso, M. (2013). Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy. United Kingdom: AMACOM.
- Podmajersky, T. (2019). Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word. United States: O'Reilly Media.
- Metts, M. J., Welfle, A. (2020). Writing Is Designing: Words and the User Experience. United States: Rosenfeld Media.
- Tan, C. (2018). Regulating Content on Social Media: Copyright, Terms of Service and Technological Features. United Kingdom: UCL Press.
- Rousseau, D. H., & Phillips, B. R. (2013). Storyboarding Essentials: SCAD Creative Essentials (How to Translate Your Story to the Screen for Film, TV, and Other Media). Watson-Guptill.
- Landa, R. (2021). Advertising by Design: Generating and Designing Creative Ideas Across Media. United States: Wiley.
Dosen
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