Pembahasan tentang konsep perilaku konsumen serta implementasinya dalam dunia pendidikan ekonomi terutama sebagai bekal memasuki dunia kerja menjadi guru ekonomi di SMK. Pemahaman konsep serta pengkajian perilaku konsumen serta pelaksanaannya sehingga diperoleh informasi pemasaran sebagai saranan pelaksanaan riset pasar dan pengambilan keputusan. Perkuliahan dilaksanakan dengan sistem analisis studi kasus, presentasi dan diskusi, dan refleksiCourse DescriptionDiscussion about the concept of consumer behavior and its implementation in the world of economic education, especially as a provision to enter the world of work to become an economics teacher in vocational schools. Understanding the concept and assessing consumer behavior and its implementation in order to obtain marketing information as a means of implementing market research and decision making. Lectures are carried out using a case study analysis system, presentation and discussion, and reflection
