CPL-2 Menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, dan berjiwa kewirausahaan
CPL-6 Able to apply the concept of Business and Marketing and other cognate fields of knowledge as a support for mastery of knowledge that is relevant to the development of science and technology
CPL-7 Able to plan, manage, and evaluate learning in the field of education and science of Business and Marketing
CPL-9 Able to implement management functions in managing and evaluating business feasibility
CPMK
CPMK-1 Mampu bersikap tangguh, kolaboratif, adaptif, inovatif inklusif dalam belajar dan memiliki jiwa kewirausahaan
CPMK-2 Mampu merancang, mengaplikasikan, hingga mengevaluasi bidang marketing khususnya pada bidang strategi pemasaran