Menguasai konsep dasar, prinsip, strategi, manajemen, dan etika kehumasan melalui kegiatan pertemuan kelas, diskusi, presentasi, observasi, dan praktik kehumasan.
CPL Program Studi pada MK
CPL-2 Menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, dan berjiwa kewirausahaan
CPL-3 Mengembangkan pemikiran logis, kritis, sistematis, dan kreatif dalam melakukan pekerjaan yang spesifik di bidang keahliannya serta sesuai dengan standar kompetensi kerja bidang yang bersangkutan
CPL-6 Menguasai teknik penerapan konsep-konsep kebahasaan dan kesastraan untuk meningkatkan pemahaman mengenai identitas keindonesiaan
CPMK
CPMK-1 Using science and technology as a medium for solving problems and communicating ideas through practical communication with various types of society;
CPMK-2 Mastering the concepts and development of public relation communication, publication, various types of public relations;
CPMK-3 Making a strategic decision in planning and practicing the concepts of public relations to communicate with various types of society;
CPMK-4 Being responsible and showing perceived faith, intelligent, independent, honest, caring, and resilient characters in completing assignments, presentations, practices, and tests related to the concepts and development of public relation, communication, publication, various types of public relations, and practice the concepts to communicate with different types of society.