ROSA PRAFITRI JUNIARTI

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Nama

Rosa Prafitri Juniarti, S.E., M.S.M.

NIDN

0027068803

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Jadwal mengajar periode 2024/2025 Genap

E-Commerce

SiDia

(15 Reviews)

E-Commerce | 2023M

16 Lessons

Mata kuliah ini mengajarkan bagaimana melakukan bisnis online dan bagaimana mengelola masalah teknologi yang terkait dengan pembangunan situs web perdagangan elektronik. Mahasiswa akan mempelajari bagaimana

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E-Commerce

SiDia

(15 Reviews)

E-Commerce | 2023J

16 Lessons

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E-Commerce

SiDia

(15 Reviews)

E-Commerce | 2023I

16 Lessons

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Manajemen

Pemasaran

SiDia

(15 Reviews)

Manajemen Pemasaran | 2023M

16 Lessons

Pada mata kuliah Manajemen Pemasaran, mahasiswa belajar menguraikan teori-teori dalam Manajemen Pemasaran meliputi manajemen pemasaran, wawasan pemasaran, hubungan dengan pelanggan, merek yang kuat, penciptaan dan

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Manajemen

Pemasaran

SiDia

(15 Reviews)

Manajemen Pemasaran | 2023I

16 Lessons

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Manajemen

Pemasaran

SiDia

(15 Reviews)

Manajemen Pemasaran | 2023J

16 Lessons

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Manajemen

Pemasaran

SiDia

(15 Reviews)

Manajemen Pemasaran | 2023L

16 Lessons

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Manajemen

Pemasaran

SiDia

(15 Reviews)

Manajemen Pemasaran | 2023K

16 Lessons

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SiDia

(15 Reviews)

Bisnis Internasional | 2024I

16 Lessons

Matakuliah ini berisi tentang konsep bisnis internasional dan perkembangan pasar dunia, syarat, sistem dan metode yang dilakukan dalam perdagangan internasional, lingkup dan lingkungan perdagangan internasional,

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E-Commerce

SiDia

(15 Reviews)

E-Commerce | 2023K

16 Lessons

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Riwayat mengajar

Periode	Kode MK	Nama mata kuliah	Kelas	Perguruan Tinggi

Riwayat Publikasi

No	Tahun	Judul Artikel	Publisher
1.	2025	Exploration of Determinants of Product Purchasing Decisions Based on Product Image for Small and Medium Enterprises in East Java Province	International Conference of Innovation and Community Engagement, 42-56
4.	2023	Digital Consumer Engagement: Examining the Impact of Audio and Visual Stimuli Exposure in Social Media	Information Management and Business Review 15 (4 (SI) I), 94-108
5.	2023	Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude	Al-Uqud: Journal of Islamic Economics 7 (1), 95-109
6.	2023	The importance of moral norms in constructing extended theory of planned behaviour: A Study of food-based SMES in urban agricultural community	E3S Web of Conferences 450, 03007
7.	2022	Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector	Jurnal Manajemen Industri dan Logistik 6 (2)
8.	2022	Driving the Impact of Social Media in SMEs for A Better Performance: A Literature Review	Global Business and Management Research: An International Journal 14 (3s …
9.	2021	Technology Adoption in Small and Medium Enterprises (SMEs) - Current Issues and Future Research Avenues	the BISTIC Business Innovation Sustainability and Technology International …
10.	2021	The Role of Social Media in SMEs Branding: A Systematic Review and Future Research Agenda	Global Business and Management Research: An International Journal 13 (4s), 50-62
11.	2021	Interface aesthetic, perceived value, perceived ease of use, and perceived usefulness on purchase intention of smartwatch consumers	International Conference on Business and Engineering Management (ICONBEM …
12.	2021	Adapting business model with Covid-19 pandemic using business strategic cards	Technium Social Sciences Journal 16 (1), 383–387
13.	2020	Wirausaha perempuan pemula di bidang kuliner menggunakan teknologi: dampak dan berkah Covid-19	Indonesian Journal of Economics, Entrepreneurship, and Innovation 1 (2), 69-74
14.	2020	Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness	Jurnal Manajemen dan Bisnis Sriwijaya 18 (4), 213-224
15.	2020	Studi Kinerja Pemasaran Edel Cacao: Peran Kualitas Produk dan Harga	Jurnal Ilmu Manajemen 8 (3), 768-780
16.	2020	Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products	JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen 17 (2), 135-155
17.	2020	Does country of origin of ingredient-product matter? A study of host-product purchase intention	Humanities and Social Sciences Reviews 8 (2), 675-680
18.	2019	INVESTOPRENEUR PADA ALUMNI FE UNESA	Jurnal Panjar: Pengabdian Bidang Pembelajaran 1 (1), 35-41
19.	2019	Ingredient-Advertising Strategy: Does It Influence the Interest of Buying Host-Product?	Saudi Journal of Business and Management Studies 4 (2), 171-176
20.	2019	Peningkatan daya dukung pemerintahan desa melalui manajemen sistem informasi desa berbasis website	J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) 3 (1), 47-52
21.	2018	Faktor-Faktor Yang Memengaruhi Penggunaan Mobile Payment: Sebuah Review Literature	UNEJ e-Proceeding
22.	2018	Model Laboratorium Pemasaran Ideal di Perguruan Tinggi	Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) 6 (1), 63-71
23.	2018	Improving Corporate Image: The role of Suitability of Social Responsibility Program	Proceedings of the 2nd Social Sciences, Humanities and Education Conference …
24.	2018	Developing Synergy of Triple Helix: Mapping Product Basic Quality and Product Packaging Safety for SMEs Producing FishBased Products	Proceedings of the 2nd Social Sciences, Humanities and Education Conference …
25.	2018	Developing Triple Helix Model for SMEs with Fish-Based Products	Research and Analysis Journal 1 (2), 60-65
26.	2017	“I choose islamic brands!” Will muslims consumers switch to Islamic brands?	International Conference on Civilization and Society (ICICS), 135
28.	2015	Understanding trust & commitment of individual saving customers in Islamic banking: The role of ego involvement	Journal of Islamic Marketing 6 (3), 406-428