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Course Description
Study the basics and theories/concepts of advertising copywriting in advertising design; Processing an idea into an idea, developing a persuasive message in creating an advertisement, headline, tagline, body copy, creating a synopsis plot (brain storming), storyline, scriptwriting, and storyboard for creating an advertisement
Program Objectives (PO)
- Mahasiswa mampu merancang media promosi dengan menerapkan copywriting
- mahasiswa mampu membuat penulisan dalam periklanan serta penulisan naskah (scriptwriting) iklan
- Mahasiswa mampu menyusun strategi media dengan menerapkan copywriting
- Mahasiswa mampu melaksanakan pengukuran keberhasilan konten iklan
Aktifitas Pembelajaran
-
Pertemuan 1 Perkuliahan Copywriting -
Pertemuan 2 Brand dan positioning -
Pertemuan 3 Kreativitas dalam copywriting. -
Pertemuan 4 Memahami Persuasif -
Pertemuan 5 Memahamicreative style -
Pertemuan 6 Memahami mengenai target audience -
Pertemuan 7 Memahami mengenai target audience -
Pertemuan 8 Memahami mengenai target audience -
Pertemuan 9 Dan memahami elements creative brief dan menyusun strategi kreatif -
Pertemuan 10 Dan memahami elements creative brief dan menyusun strategi kreatif -
Pertemuan 11 Visual stoping power -
Pertemuan 12 Elemen dan metode penulisan naskah iklan -
Pertemuan 13 Media dan lintas komunikasi. -
Pertemuan 14 Merancang copywriting pada media periklanan yang tepat -
Pertemuan 15 Merancang copywriting pada media periklanan yang tepat -
Pertemuan 16 Merancang copywriting pada media periklanan yang tepat
References
- Maslen, Andi. 2010. The Copywriting Sourcebook . London; KingdomUnited.Marshall Cavendish.
- Astono, Rianto. 2021. Kopiraiting. Palembang: Gaptex Indo Media
- Kasilo, Djito. 2008. Komunikasi Cinta: Menembus G-Spot Konsumen Indonesia . Jakarta. KPG.
- Maslen Andi. 2009. 100 Great Copywriting Ideas: From Leading Companies Around The World . Singapore. Marshall Cavendish.
- Weinschenk, S. 2011. 100 Thinks: Every Designer Need to Know About People . Berkeley; United States of America. New Rider.
Lecturer
Difficult Things About Education.
$75$10
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