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Course Description
This course examines the marketing concept which is currently oriented and focused on customers. Through studying the Sharia Marketing Management course, students will gain insight into modern marketing programs that are in accordance with Sharia in the 21st century. In this course students are expected to be able to describe sharia and conventional marketing concepts, describe the dynamics of Muslims as a potential market (market, market behavior and customer value), explaining and practicing the concept of ethics in sharia marketing, defining the concept of halal goods and services, explaining the characteristics of sharia marketing, defining and practicing consumer behavior, explaining and practicing marketing communication strategies, identifying the marketing mix, and explaining product development strategies New.
Program Objectives (PO)
- Mampu menguasai teori tentang manajemen pemasaran secara menyeluruh
- CPMK-2 Mampu menyelesaikan tugasnya dan kewajibannya dengan bertanggung jawab dan beretika
- Mampu mengaplikasikan teori tentang manajemen pemasaran syariah
- Mahasiswa dapat menerapkan prinsip-prinsip pemasaran syariah dalam merancang strategi pemasaran yang etis dan sesuai dengan syariat Islam (C3)
Aktifitas Pembelajaran
-
Pertemuan 1 Landasan Normatif dalam Islam dan PemasaranUnderstanding Normative Foundations in Islam and Marketing -
Pertemuan 2 Dinamika Umat Islam Sebagai Potensial Market (Pasar, Perilaku Pasar, dan Nilai Pelanggan)Able to describe the dynamics of Muslims as a potential market (market, market behavior, and customer value) -
Pertemuan 3 Konsep Pemasaran Syariah Defining Sharia Marketing Concept -
Pertemuan 4 Konsep Pemasaran Syariah Defining Sharia Marketing Concept -
Pertemuan 5 Etika dalam PemasaranExplaining Ethics in Marketing -
Pertemuan 6 Produk Halal dan Transaksi yang Dilarang dalam IslamExplaining Halal Products and Transactions Prohibited in Islam -
Pertemuan 7 Karakteristik Pemasaran SyariahAble to identify the characteristics of Islamic Marketing -
Pertemuan 8 UJIAN TENGAH SEMESTER -
Pertemuan 9 Karakter Nabi Muhammad Sebagai Marketer yang Sesuai dengan Nilai-Nilai Islam -
Pertemuan 10 Karakter Nabi Muhammad Sebagai Marketer yang Sesuai dengan Nilai-Nilai Islam -
Pertemuan 11 Perilaku Konsumen Muslim -
Pertemuan 12 Menyusun Strategi Marketing Mix -
Pertemuan 13 Menyusun Strategi Marketing Mix -
Pertemuan 14 Strategi Pengembangan Produk Baru -
Pertemuan 15 Strategi Produk, Penetapan Harga, Komunikasi Pemasaran, Pemasaran Eceran, dan saluran distribusi -
Pertemuan 16 UJIAN AKHIR SEMESTER
References
- Shah, S. A., Bhutto, M. H., & Azhar, S. M. (2022). Integrative review of Islamic marketing. Journal of Islamic Marketing, 13(6), 1264-1287.
- Mamun, M. A. A., Strong, C. A., & Azad, M. A. K. (2021). Islamic marketing: A literature review and research agenda. International Journal of Consumer Studies, 45(5), 964-984.
- Usman, Hardius dkk. 2020. Islamic Marketing. Depok: Rajawali Press
- Asnawi, Nur dan Fanani, Muhammad Asnan. 2017. Pemasaran Syariah. Depok: Rajawali Press
- Agustin, H., Indrastuti, S., & Rahman, F. A. (2019). Islamic Marketing Management Information System Model.
- Handayani, T., & Fathoni, M. A. (2019). Buku Ajar Manajemen Pemasaran Islam. Deepublish
- Hossain, M. S., Yahya, S. B., & Kiumarsi, S. (2018). Islamic marketing: bridging the gap between research and practice. Journal of Islamic Marketing, 9(4), 901-912.
- Kotler, Philip dan Keller, Kevin Lane. 2008. Manajemen Pemasaran. Jakarta: Erlangga
- Fathoni, M. A. (2018). Konsep pemasaran dalam perspektif hukum Islam. Jurisdictie: Jurnal Hukum dan Syariah, 9(1), 128-146.
Lecturer
Difficult Things About Education.
$75$10
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