Course Manajemen Strategik

This course contains a discussion of strategy starting with the Strategy Formulation, Strategy Implementation and Strategy Evaluation stages, which can be implemented in the world of Business and Marketing education, especially as preparation for entering the world of work, namely as a Marketing Business teacher at vocational schools, and also as preparation for entrepreneurship. . The lecture content discusses understanding the concept of strategy. Learning is carried out through case study analysis, presentations and discussions as well as reflexes through the case study learning model. Students make observations at UKM in groups, make reports, present the results of the report. The observation report contains recommendations for appropriate alternative strategies for SMEs.

Program Objectives (PO)