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Course Description
This course teaches how to do business online and how to manage technology issues related to building an electronic commerce website. Students will learn how the application of technology can involve cardholders, merchants, issuers, payment gateways, and other parties in electronic transactions. This course presents concepts and skills for the strategic use of e-commerce and related information technologies from three perspectives: business-to-consumer (B2C), business-to-business (B2B), and intra-organizational and the role of e-commerce in changing the entire structure of industry, and how it impacts business processes including electronic transactions, supply chains, decision making and organizational performance.
Program Objectives (PO)
- C4. Mahasiswa mampu menguraikan secara detail konsep e-business dan e-commerce
- C4. Mahasiswa mampu membandingkan dengan tepat konsep e-business dan e-commerce
- A5. Mahasiswa mampu menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif dalam proses dan model bisnis e-commerce
- P5. Mahasiswa mampu mendesain konten untuk sistem mobile e-commerce, e-commerce website, dan periklanan pada e-commerce
Aktifitas Pembelajaran
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Pertemuan 1 Definisi dan karakteristik dasar dari E-Commerce -
Pertemuan 2 Detail dari proses bisnis dan model bisnis e-commerce -
Pertemuan 3 Detail dari proses bisnis dan model bisnis e-commerce -
Pertemuan 4 Bisnis model B2C dan B2B -
Pertemuan 5 Proses transaksi di e-commerce -
Pertemuan 6 Transaksi e-commerce yang aman -
Pertemuan 7 Manajemen supply chain e-commerce -
Pertemuan 8 Ujian Tengah Semester -
Pertemuan 9 Konsep aplikasi mobile e-commerce -
Pertemuan 10 Konsep aplikasi mobile e-commerce -
Pertemuan 11 E-procurement pada e-commerce B2B -
Pertemuan 12 Strategi pemasaran digital pada e-commerce -
Pertemuan 13 Strategi pemasaran digital pada e-commerce -
Pertemuan 14 Mendesain Konsep periklanan pada e-commerce -
Pertemuan 15 Tampilan e-commerce website -
Pertemuan 16 Ujian Akhir Semester
Lecturer
Difficult Things About Education.
$75$10
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