Marketing Course

The Marketing Communications course is given to Bachelor of Management students with a marketing concentration to learn how companies carry out marketing communications. Through this course students will learn the marketing communications mix and the marketing communications process carried out by companies and learn to design an integrated marketing communications mix for MSMEs. The learning method applied is student-centred where students actively seek learning resources and construct their knowledge in accordance with learning objectives

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C4. Mahasiswa mampu menelaah secara cermat teori-teori bidang Komunikasi Pemasaran

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P5. Mahasiswa mampu membuat secara menarik strategi komunikasi pemasaran sesuai dengan teori-teori dan obyek

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A5. Mahasiswa mampu menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif, dan kewirausahaan di dalam kegiatan pembelajaran Komunikasi Pemasaran