Introduction to Public Course

This course examines the definition and scope of public relations, duties and functions of public relations, stakeholders, various public relations products, public relations organizations, media relations, company reputation, corporate culture, public relations and social media, PR ethics. Learning is carried out for one semester using lecture, discussion, presentation and simulation methods. Assessment is carried out through written and performance tests.

PO-1
Mahasiswa mampu menganalisis kerja pranata humas profesional

PO-2
Mahasiswa mampu menerapkan pengetahuan kehumasan dalam pemecahan masalah dan memanfaatkan perkembangan teknologi informasi serta komunikasi