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Course Description
Course to explain Visual Brandi theory in developing new brands or re-branding for product brands (goods and services) and corporate brands. The study material provided starts from how to carry out a brand audit, building an identity (brand building), communicating the brand (brand communication), and activating the brand (brand activation). Lectures are delivered using discussion and literature search strategies.
Program Objectives (PO)
- Memiliki moral, etika dan kepribadian yang baik di dalam mengikuti pembelajaran Visual Brand
- Mampu mempersiapkan materi dan sumber belajar dalam perkuliahan Visual Brand
- MAmpu menguasai Teori Dasar Desain dan menerapkannya ke dalam Karya Visual Brand
- Mampu menerapkan metode perancangan Visual Brand berdasarkan need analisis
- Mampu menyusun konsep, strategi media dan memvisualisasikan sesuai Target Audiens
- mampu melaporkan proyek Visual Brand dalam bentuk laporan bigbook yang komunikatif
Aktifitas Pembelajaran
-
Pertemuan 1 Gambaran perkuliahan Visual Brand -
Pertemuan 2 Prinsip-prinsip dasar dan elemen desain -
Pertemuan 3 Perbedaan dan ruang lingkup Visual Brand, Identitas Visual, dan Branding -
Pertemuan 4 Media komunikasi visual sebagai media penerapan visual branding -
Pertemuan 5 Pengertian target audiens -
Pertemuan 6 Tahapan/metode perancangan visual brand -
Pertemuan 7 Tahapan/metode perancangan visual brand -
Pertemuan 8 Brief dari klien -
Pertemuan 9 Menyusun konsep Verbal Visual Brand -
Pertemuan 10 Menyusun konsep Verbal Visual Brand -
Pertemuan 11 Memvisualisasikan konsep pada Media Branding -
Pertemuan 12 Memvisualisasikan konsep pada Media Branding -
Pertemuan 13 Memvisualisasikan konsep pada Media Branding -
Pertemuan 14 Memvisualisasikan konsep pada Media Branding -
Pertemuan 15 Memvisualisasikan konsep pada Media Branding -
Pertemuan 16 Meyajikan karya perancangan kedalam presentasi sebagai bentuk pertanggungjawaban
References
- Healey, Matthew. 2010.What is Branding? RotoVision
- Budelmann, Kevin; Kim, Yang; Curt Wozniak.2013. Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands. Rockport.
- Neumeier, Marty. 2005.The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. New Riders
- Laudon, Kenneth C. and Traver, Carol . 2015. E-Commerce 2015 (11th Edition).
- Diehl. Gregory V. 2017. Brand Identity Breakthrough : How To Craft Your Companys Unique Story to Make Your Product Irresistible by Identity Publications
- Weeler, Aleena. 2013. Designing Brand Identity (Four Edition) Published by John Wiley&Sons. Inc. New Jersey
- Wijanarko, Himawan. dan AB. Susanto.2004. Power Branding : Membangun Merek Unggul dari Organisasi Pendukungnya. Mizan Media Utama : Bandung
Lecturer
Difficult Things About Education.
$75$10
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