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Course Description
This course aims to equip digital business students with some knowledge to help navigate organizations towards digital business. This course identifies and reviews management decisions in digital business. This course uses an integrative approach that refers to new approaches and models including information systems, strategy, marketing, finance, supply chain management, operations, and human resource management.
Program Objectives (PO)
- Mahasiswa mampu menelaah dengan baik teori-teori bisnis.
- Mahasiswa mampu merumuskan rencana bisnis secara komprehensif untuk mengembangkan jiwa entrepreneurial leadership.
Aktifitas Pembelajaran
-
Pertemuan 1 Dengan baik bisnis digital dan e-commerce -
Pertemuan 2 Markertplace analysis untuk e-commerce -
Pertemuan 3 Dengan baik infrastruktur bisnis digital -
Pertemuan 4 Dengan baik strategi bisnis digital -
Pertemuan 5 Dengan baik etika bisnis digital -
Pertemuan 6 Dengan baik manajemen perubahan dalam bisnis digital -
Pertemuan 7 Dengan baik E-environment dalam bisnis digital -
Pertemuan 8 Dapat Mengerjakan Ujian Tengah Semester -
Pertemuan 9 Dengan baik manajemen supply chain bisnis digital -
Pertemuan 10 Dengan baik manajemen supply chain bisnis digital -
Pertemuan 11 Dengan baik pemasaran dan customer relationship management bisnis digital -
Pertemuan 12 Dengan baik pemasaran dan customer relationship management bisnis digital -
Pertemuan 13 Aspek keuangan bisnis digital -
Pertemuan 14 Melakukan analisis desain bisnis digital -
Pertemuan 15 Mempresentasikan rencana bisnis digital -
Pertemuan 16 Dapat Mengerjakan Soal Ujian Akhir Semester
References
- Dave Chaffey. 2019. Digital Business and E-Commerce Management. New York: Pearson
- McHugh Nickels. 2014. Understanding Business 8th Edition. McGraw-Hill
- Suryana & Yoga Perdana. 2020. Bisnis Digital: Cara Mudah Bisnis di Era Industri 4.0. Salemba
- Kenneth C. Loudon & Jane P Ludon. 2014. Management Information System: Managing Digital Firm. Pearson
Lecturer
Difficult Things About Education.
$75$10
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