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Course Description
This course aims to provide students with knowledge and understanding to master the insight and scope of various business concepts in the global era. This business concept is needed as a basis for studying more detailed business knowledge in advanced studies. Students are also equipped to understand the scale and group of companies, business planning, the environment that influences business, business ethics, and review the company‘s business functions. Learning is carried out using Project Based Learning, Case Study and Problem Based Learning. Lectures begin with an explanation of concepts and principles, assignments and discussions with students, presentations, and archival practice. The learning output is that students can make decisions based on information and data analysis and provide alternative solutions related to problems and challenges in business activities.
Program Objectives (PO)
- Mampu menyimpulkan konsep bisnis dalam era globalisasi
- Mampu menyimpulkan kepemilikan bisnis dan wirausaha
- Mampu menyimpulkan SWOT analysis
- Mampu menyimpulkan konsep etika dan tanggung jawab sosial perusahaan
- Mampu membuat rencana bisnis (Business Plan) aspek bisnis perusahaan
Aktifitas Pembelajaran
-
Pertemuan 1 Konsep bisnis dalam era globalisasi -
Pertemuan 2 Lingkungan bisnis perusahaan -
Pertemuan 3 Membedakan bentuk kepemilikan dan menentukan bentuk usaha berdasarkan karakteristik bisnis -
Pertemuan 4 Kepemilikan bisnis dan wirausaha -
Pertemuan 5 Konsep manajemen tata Kelola organisasi -
Pertemuan 6 SWOT analysis -
Pertemuan 7 Konsep etika dan tanggung jawab sosial perusahaan -
Pertemuan 8 UTS -
Pertemuan 9 Aspek pemasaran dalam kegiatan bisnis -
Pertemuan 10 Aspek Sumber Daya Manusia (SDM) dalam kegiatan bisnis -
Pertemuan 11 Aspek keuangan dan akuntansi dalam kegiatan bisnis -
Pertemuan 12 Aspek keuangan dan akuntansi dalam kegiatan bisnis -
Pertemuan 13 SIM dalam ranah bisnis -
Pertemuan 14 Merancang Business Model yang mengintegrasikan aspek ekonomi, digital dan sustainability -
Pertemuan 15 Membuat rencana bisnis (Business Plan) aspek bisnis perusahaan -
Pertemuan 16 UAS
References
- Madura, J. 2020. Introduction to business (13th ed.). Cengage Learning
- William M. Pride, Robert J. Hughes, Jack R. Kapoor. 2014. Business, Twelfth Edition. USA: South Western Cengage Learning.
- Eko Purwanto. 2020. Pengantar Bisnis Era Revolusi Industri 4.0. Purwokerto Selatan: Sasanti Institute.
- Maula, F. I., Murwani, F. D., Hermawan, A., & Wardana, L. W. (2023). Challenges of Business Success in Era of Disruption. Journal of Higher Education Theory & Practice, 23(6).
- Nickels, W. G., McHugh, J. M., & McHugh, S. M. (2019). Understanding business (13th ed.). McGraw-Hill Education.
- Zanky, M. N., Rahma, A., & Ariyanto, M. W. (2025). Entrepreneurial Recognition: A Review and Bibliometric Analysis. Jurnal Pendidikan Administrasi Perkantoran, 13(1), 461–472.
- Wijaya, D. N., Ramdhani, R. M., Sa'diyah, D. F., & Nurcahyo, A. C. (2025). ESG Risk Assessment: An Integrated Conceptual Model with a Multi-Analysis Approach in Indonesian Public Companies. E3S Web of Conferences, 673, 02001.
- Wijaya, D. N., Ramdhani, R. M., & Sa'diyah, D. F. (2026). Institutionalizing Sustainable Finance and Carbon Markets: Evidence from an Emerging Economy Stock Exchange. Owner: Riset dan Jurnal Akuntansi, 10(2), 1387–1400.
- Setyawati, A., Rahma, A., Hidayat, R., Melany, Sudarjo, Sutomo, & Maula, F. I.
- Enholm, I. M., Papagiannidis, E., Mikalef, P., & Krogstie, J. (2022). Artificial intelligence and business value: A literature review. Information systems frontiers, 24(5), 1709-1734.
- Reim, W., Yli-Viitala, P., Arrasvuori, J., & Parida, V. (2022). Tackling business model challenges in SME internationalization through digitalization. Journal of Innovation & Knowledge, 7(3), 100199.
- Zhang, H., Zang, Z., Zhu, H., Uddin, M. I., & Amin, M. A. (2022). Big data-assisted social media analytics for business model for business decision making system competitive analysis. Information Processing & Management, 59(1), 102762.
- Budler, M., Župič, I., & Trkman, P. (2021). The development of business model research: A bibliometric review. Journal of Business Research, 135, 480-495.
- Broccardo, L., Zicari, A., Jabeen, F., & Bhatti, Z. A. (2023). How digitalization supports a sustainable business model: A literature review. Technological Forecasting and Social Change, 187, 122146.
Lecturer
Difficult Things About Education.
$75$10
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