The Marketing Research course is offered to final-year undergraduate students majoring in Marketing Management to further explore the methodology and techniques of conducting marketing research. Through this course, students will learn the role of marketing research in management decision-making, formulate problems into a research design, design data collection instruments, collect and prepare data, conduct data analysis using various statistical techniques, and write and present the results of the data analysis in a scientific paper. The learning method used is a student-based constructivist approach, where students actively seek learning resources and construct their knowledge in accordance with learning objectives. The learning strategy used is project-based learning, where students are assigned to design and implement marketing research according to the problem and research approach agreed upon with the lecturer. The output of this course is a marketing research report presented in class discussions.
