Course Description

Examining the substance of various types of information (controlled & uncontrolled), PR writing tools, company profiles, product knowledge, backgrounders, Public Service Advertisements, commercial advertisements, articles & editorials, collateral publications, Annual reports. Learning is carried out for one semester with a group learning strategy, the methods used are discussions, presentations, simulations, brainstorming, and practice in making a company profile. Assessment is carried out based on presentations and assignment portfolios