Consumer Psychology Course

This course discusses consumer behavior and the factors that influence it. Consumer behavior includes affection, cognition, decision making, as well as marketing strategies, and research related to consumer behavior. Lectures are carried out using a direct learning system, presentations and discussions, analysis assignments, reflection, and cooperative learning.

PO-1
mampu memahami faktor-faktor afeksi, kognisi, pengambilan keputusan, serta strategi pemasaran, dan riset terkait dengan perilaku konsumen