In this course students learn about the role of communication in building an image (branding). Both institutional branding and branding related to marketing communications, namely
This course studies several basic marketing communication concepts and marketing communication processes including: audience analysis, preparation of promotional mixes, development of marketing communication programs, implementation
This course studies several basic marketing communication concepts and marketing communication processes including: audience analysis, preparation of promotional mixes, development of marketing communication programs, implementation
This course studies several basic marketing communication concepts and marketing communication processes including: audience analysis, preparation of promotional mixes, development of marketing communication programs, implementation
The "International Communication" course is a course that focuses on all communication activities that are multinational in nature and cross the territorial boundaries of a