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Course Description
The introduction to business course discusses general business concepts in the global era with business risks and returns that must be faced by business actors, types of business and forms of business entities, business plans and business environment which can be described in SWOT analysis, concepts of business ethics and social responsibility. from business people, management and organizational concepts as well as business aspects in the fields of marketing, operations, human resources, and finance which are further sequenced in the management information system. The lecture method is carried out by presentations and discussions as well as observations to SMEs.
Program Objectives (PO)
- Mampu menyimpulkan konsep bisnis, lingkungan bisnis perusahaan, kepemilikan bisnis, dan konsep manajemen tata kelola organisasi
- Mampu menyimpulkan SWOT analysis, konsep etika dan tanggung jawab sosial perusahaan
- Mampu menyimpulkan aspek pemasaran, aspek SDM dalam kegiatan bisnis, dan aspek keuangan dan akuntansi dalam kegiatan bisnis
- Mampu menguraikan pengertian SIM, fungsi SIM, dan mengevaluasi rencana bisnis (Business Plan)
Aktifitas Pembelajaran
-
Pertemuan 1 Konsep bisnis dalam era globalisasi -
Pertemuan 2 Lingkungan bisnis perusahaan -
Pertemuan 3 Kepemilikan bisnis dan wirausaha -
Pertemuan 4 Kepemilikan bisnis dan wirausaha -
Pertemuan 5 Konsep manajemen tata Kelola organisasi -
Pertemuan 6 SWOT analysis -
Pertemuan 7 Konsep etika dan tanggung jawab sosial perusahaan -
Pertemuan 8 Ujian Tengah Semester -
Pertemuan 9 Aspek pemasaran dalam kegiatan bisnis -
Pertemuan 10 Aspek Sumber Daya Manusia (SDM) dalam kegiatan bisnis -
Pertemuan 11 Aspek keuangan dan akuntansi dalam kegiatan bisnis -
Pertemuan 12 Aspek keuangan dan akuntansi dalam kegiatan bisnis -
Pertemuan 13 SIM dalam ranah bisnis -
Pertemuan 14 Membuat dan mengevaluasi rencana bisnis (Business Plan) aspek bisnis perusahaan -
Pertemuan 15 Membuat dan mengevaluasi rencana bisnis (Business Plan) aspek bisnis perusahaan -
Pertemuan 16 UAS
References
- Eko Purwanto. 2020. Pengantar Bisnis Era Revolusi Industri 4.0. Purwokerto Selatan: Sasanti Institute.
- Akter, M. (2022),
- William M. Pride, Robert J. Hughes, Jack R. Kapoor. 2023. Foundations of Business, Seventh Edition. USA: South Western Cengage Learning.
- William M. Pride, Robert J. Hughes, Jack R. Kapoor. 2014. Business, Twelfth Edition. USA: South Western Cengage Learning.
- Permatasari, A., Dhewanto, W. and Dellyana, D. (2023),
- Kania, I., Anggadwita, G. and Alamanda, D.T. (2021),
- Chiengkul, W., Tantipanichkul, T., Boonchom, W., Phuangpornpitak, W. and Suphan, K. (2023),
- Garcez, A., Franco, M. and Silva, R. (2023),
- Kussudyarsana, K., Soepatini, S., Maimun, M.H. and Vemuri, R. (2020),
- Siregar, S.V. and Harahap, S.N. (2023),
- Abbas, A. and Frihatni, A.A. (2023),
- Hendriani, S. (2018),
- Tjandra, N.C., Aroean, L. and Prabandari, Y.S. (2020),
- Tandelilin, E. and Usman, B. (2023),
- Suranta, S. and Rahmawati, R. (2023),
- Hamid, R.S., Ukkas, I., Goso, G., Abror, A., Anwar, S.M. and Munir, A.R. (2023),
- Iqbal, M., Mawardi, M.K., Sanawiri, B., Alfisyahr, R. and Syarifah, I. (2023),
- Abe, M., Troilo, M. and Batsaikhan, O. (2015),
- Lantu, D.C., Labdhagati, H. and Dewanto, I. (2023),
- Alonso-Vazquez, M., del Pilar Pastor-Pérez, M. and Alonso-Castañón, M.A. (2018),
Lecturer
Difficult Things About Education.
$75$10
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