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Course Description
In the Marketing Management course, students learn to describe theories in Marketing Management including marketing management, marketing insights, customer relationships, strong brands, value creation and delivery, responsible marketing, and global marketing.
Program Objectives (PO)
- C4. Mahasiswa mampu menguraikan secara tepat teori-teori dalam studi Manajemen Pemasaran.
- A5. Mahasiswa mampu menujukkan karaktertangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, kewirausahaan di dalam kegiatan pembelajaran manajemen pemasaran
- P5. Mahasiswa mampu merancang penerapan konsep teori manajemen pemasaran sesuai kebutuhan organisasi.
Aktifitas Pembelajaran
-
Pertemuan 1 Marketing management theories -
Pertemuan 2 Marketing management theories -
Pertemuan 3 Wawasan pemasaran -
Pertemuan 4 Cara berhubungan dengan pelanggan -
Pertemuan 5 Pasar -
Pertemuan 6 Cara membangun merek yang kuat -
Pertemuan 7 Merek -
Pertemuan 8 Soal-soal UTS dengan baik -
Pertemuan 9 Penciptaan nilai -
Pertemuan 10 Penciptaan nilai -
Pertemuan 11 Penciptaan nilai -
Pertemuan 12 Penyampaian dan pengomunikasian nilai -
Pertemuan 13 Penyampaian dan pengomunikasian nilai -
Pertemuan 14 Tanggung jawab pemasaran untuk kesuksesan jangka panjang -
Pertemuan 15 Mengelola pertumbuhan pasar -
Pertemuan 16 Soal-soal UAS dan lulus
Lecturer
Difficult Things About Education.
$75$10
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