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Course Description
This course studies and discusses the concept of marketing communication and elements in marketing communication and digital marketing, as well as efforts to implement digital media applied in a practical way in marketing in the era of the communications industry, which includes the concept of online marketing, the value of online marketing, types of online marketing, implementation of online marketing.
Program Objectives (PO)
- Able to apply both concepts and theories in the field of digital marketing and related fields.
- Mampu untuk membuat segala keputusan untuk mengatasi permasalahan dalam bidang pemasaran digital
- able to communicate solutions from the digital marketing field
Aktifitas Pembelajaran
-
Pertemuan 1 Dan mengidentifikasi tren bisnis digital -
Pertemuan 2 Strategi pemasaran digital -
Pertemuan 3 Manajemen e-commerce -
Pertemuan 4 Menyusun rancangan content marketing -
Pertemuan 5 Menyusun proposal strategi pemasaran digital berdasarkan teori dan analisistren -
Pertemuan 6 Konsep e-commerce, pemasaran digital, penggunaan teknologi, serta pasar digital -
Pertemuan 7 Penggunaan teknologi internet dan web dalam pemasaran modern -
Pertemuan 8 UJIAN TENGAH SEMESTER -
Pertemuan 9 Model bisnis ecommerce dalam pemasaran modern -
Pertemuan 10 Pasar digital dalam pemasaran modern -
Pertemuan 11 Tentang keamanan internet dan system pembayaran elektronik dalam pemasaran modern -
Pertemuan 12 Tentang user interface dalam aplikasi pemasaran berbasis web -
Pertemuan 13 Memahamitentang ebusiness dalam aplikasi pemasaran berbasis web -
Pertemuan 14 Kegiatan promosi melalui webstore -
Pertemuan 15 Desain dan tema webstore -
Pertemuan 16 UJIAN AKHIR SEMESTER
References
- Kotler Philip, Kartajaya Hermawan, Setiawan Iwan,2010. Marketing 4.0: From Products to Customers to the Human Spirit. Moving krom Tradisional do Digital. Wiley.
- Ryan, Damian, 2016. Understanding Digital Marketing, marketing strategis for engagingthe digital generation. KoganPage; 4 edition
- Muljono, R. K. (2018). Digital Marketing Concept. Jakarta: PT Gramedia Pustaka
- Chaffey, D. (2015). Digital Business and E-Commerce Management, Strategy, Implementation and Practice. England: Pearson Education Limited.
- eMarketing Institute. (2018). E-Commerce Fundamentals. Copenhagen: eMarketing Institute.
- Mchaney, R., & Sachs, D. (2016). Web 2.0 and Social Media. London: Bookboon.
Lecturer
Difficult Things About Education.
$75$10
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