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Course Description
The Marketing Communications course is given to Bachelor of Management students with a marketing concentration to learn how companies carry out marketing communications. Through this course students will learn the marketing communications mix and the marketing communications process carried out by companies and learn to design an integrated marketing communications mix for MSMEs. The learning method applied is student-centred where students actively seek learning resources and construct their knowledge in accordance with learning objectives
Program Objectives (PO)
- C4. Mahasiswa mampu menelaah secara cermat teori-teori bidang Komunikasi Pemasaran
- P5. Mahasiswa mampu membuat secara menarik strategi komunikasi pemasaran sesuai dengan teori-teori dan obyek
- A5. Mahasiswa mampu menunjukkan karakter tangguh, kolaboratif, adaptif, inovatif, dan kewirausahaan di dalam kegiatan pembelajaran Komunikasi Pemasaran
Aktifitas Pembelajaran
-
Pertemuan 1 Dasar-dasar komunikasi pemasaran terintegerasi. -
Pertemuan 2 Dasar-dasar komunikasi pemasaran terintegerasi. -
Pertemuan 3 Dasar-dasar komunikasi pemasaran terintegerasi. -
Pertemuan 4 Membandingkan alat-alat periklanan dalam komunikasi pemasaran terintegerasi. -
Pertemuan 5 Membandingkan alat-alat periklanan dalam komunikasi pemasaran terintegerasi. -
Pertemuan 6 Membandingkan alat-alat periklanan dalam komunikasi pemasaran terintegerasi. -
Pertemuan 7 Regulasi dan ethical concern dalam komunikasi pemasaran terintegerasi -
Pertemuan 8 Ujian Tengah Semester -
Pertemuan 9 Membandingkan pemasaran digital dan alternative. -
Pertemuan 10 Membandingkan pemasaran digital dan alternative. -
Pertemuan 11 Membandingkan pemasaran digital dan alternative. -
Pertemuan 12 Membandingkan alat-alat promosi dalam komunikasi pemasaran terintegerasi. -
Pertemuan 13 Membandingkan alat-alat promosi dalam komunikasi pemasaran terintegerasi. -
Pertemuan 14 Membandingkan alat-alat promosi dalam komunikasi pemasaran terintegerasi. -
Pertemuan 15 Program komunikasi pemasaran terintegerasi. -
Pertemuan 16 Ujian Akhir Semester
References
- Shimp, Terence A, 2010, Integrated Marketing Communication in Advertising and Promotion , 8 ed. South- Western, Cengage Learning.
- Belch, George E, and Belch. Michael A, 2009, Advertising and Promotion, an Integrated Marketing Communications Perspective , 8th ed. McGraw-Hill, Irwin.
- Kasali, R. 2000, Management Public Relations Konsep dan Aplikasinya di Indonesia . Grafiti.
Lecturer
Difficult Things About Education.
$75$10
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