Course Marketing Strategy

The Marketing Strategy course teaches marketing concepts and theories that organizations can apply in an effort to discover, create and exploit them in order to gain an advantage in competition. Through the marketing strategy course, students are expected to understand the process of analyzing market situations, evaluating segments, targets and brand positioning, analyzing the selection and evaluation of marketing strategies based on the life cycle, competitive position, and evaluating marketing performance. The learning approach chosen is student-centered, meaning that the learning process encourages students to be active in the process of searching for learning resources in constructing knowledge. Learning methods are carried out using case analysis, presentations, discussions, observation assignments, and reflection.

Program Objectives (PO)