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Course Description
Discussion of the concept of consumer behavior and its implementation in the world of economic education, especially as preparation for entering the world of work as an economics teacher at a vocational school. Understanding the concept and studying consumer behavior and its implementation to obtain marketing information as a means of carrying out market research and decision making. Lectures are carried out using a system of case study analysis, presentations and discussions, and reflectionsCourse DescriptionDiscussion about the concept of consumer behavior and its implementation in the world of economic education, especially as a provision to enter the world of work to become an economics teacher in vocational schools. Understanding the concept and assessing consumer behavior and its implementation in order to obtain marketing information as a means of implementing market research and decision making. Lectures are carried out using a case study analysis system, presentation and discussion, and reflection
Program Objectives (PO)
Aktifitas Pembelajaran
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Pertemuan 1 Gambaran umum Perilaku Konsumen yang meliputi ruang lingkup dan model perilaku konsumen -
Pertemuan 2 Menganalisis perbedaan model perilaku konsumen -
Pertemuan 3 Kepuasan konsumen, faktor pendorong kepuasan dan Faktor-faktor yang mempengaruhi perilaku konsumen -
Pertemuan 4 Menganalisis dimensi kualitas layanan dan factor-faktor yang mempengaruhi keputusan pembelian -
Pertemuan 5 Motivasi dan kebutuhan konsumen -
Pertemuan 6 Menganalisis kepribadian dan gaya hidup -
Pertemuan 7 Pembelajaran konsumen -
Pertemuan 8 UTS -
Pertemuan 9 Pembelajaran konsumen -
Pertemuan 10 Pengetahuan dan sikap konsumen -
Pertemuan 11 Merumuskan faktor lingkungan yang mempengaruhi proses keputusan -
Pertemuan 12 Merumuskan faktor lingkungan yang mempengaruhi proses keputusan -
Pertemuan 13 Merumuskan faktor lingkungan yang mempengaruhi proses keputusan -
Pertemuan 14 Menganalisis keputusan pembelian dan loyalitas -
Pertemuan 15 Strategi pemasaran dan konsumerisme, UU, perlindungan konsumen, dan tanggung jawab sosial -
Pertemuan 16 UAS
References
- Anwar Prabu M, Refika Aditama. 2002. Perilaku konsumen edisi revisi.
- James F Engel, R.D Blackwell, dan Paul W M. 1994. Perilaku konsumen jilid I &II . Terjemahan Binarupa Aksara.
- Uyung Sulaksana. 2003. Integrated Marketing Communications
- Sutisna. 2001. Perilaku konsumen & Komunikasi Pemasaran. Bandung: PT Reemaja Rosdakarya.
- L.G Schiffman dan L.L Kanuk. 1997. Consumer Behavior International Edition. Prentice Hall International.
Lecturer
Difficult Things About Education.
$75$10
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