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Course Description
In this course students are able to explain the basic concepts of public relations, analyze public relations needs, analyze public relations tasks, apply communication in public relations, analyze the relationship between public opinion and public relations, apply master of ceremonies (MC), apply public relations writing, apply write speeches, apply writing business presentations, apply to avoid stage fright
Program Objectives (PO)
- Mampu menginternalisasi nilai, norma, dan etika akademik dalam menjalankan tugas public relations (CPMK 1)
- Mampu menunjukkan sikap bertanggungjawab atas pekerjaan di bidang hubungan masyarakat secara mandiri bagi public relations (CPMK 2)
- Mampu mengaplikasikan dan menganalisis ilmu hubungan masyarakat dalam program pendidikan administrasi perkantoran sebagai public relations (CPMK 3)
- Mampu berkomunikasi dengan baik secara lisan maupun tulisan dalam aktivitas pembelajaran sebagai public relations (CPMK 4)
- Mampu memanfaatkan sumber belajar untuk memecahkan permasalahan dalam pembelajaran hubungan masyarakat secara komprehensif sesuai dengan perkembangan ilmu pengetahuan dan teknologi sebagai public relations (CPMK 5)
Aktifitas Pembelajaran
-
Pertemuan 1 Konsep dasar hubungan masyarakat -
Pertemuan 2 Menganalisis kebutuhan public relations -
Pertemuan 3 Tugas public relations -
Pertemuan 4 Tugas public relations -
Pertemuan 5 Komunikasi dalam public relations -
Pertemuan 6 Komunikasi dalam public relations -
Pertemuan 7 Hubungan opini publik dengan public relation -
Pertemuan 8 UTS -
Pertemuan 9 Master of ceremony (MC) -
Pertemuan 10 Master of ceremony (MC) -
Pertemuan 11 Public relations writing -
Pertemuan 12 Public relations writing -
Pertemuan 13 Menulis pidato -
Pertemuan 14 Menulis presentasi bisnis -
Pertemuan 15 Demam panggung -
Pertemuan 16 UAS
References
- Cutlip, Scott M., Center, Allen H., Broom, Glen M. 2009. Effective Public Relations. Jakarta: Prenada Media Group.
- Jefkins, Frank &Yadin, Daniel. 2007. Public Relations. Jakarta: Erlangga.
- Lattimore, Dan, et all. 2002. Public Relations Profesi dan Praktik. Jakarta: Salemba Humanika
- Rumanti, Sr. Maria Assumpta. 2004. Dasar-dasar Public Relations Teori dan Praktik. Jakarta: PT Gramedia Widiasarana Indonesia
- Karyono, Hari. 2007. Cara menjadi Seorang Pembawa Acara. Malang: CV Asrori.
- Kriyantono, Rachmat. 2012. Public Relations Writing. Jakarta: Prenada Media Group
Lecturer
Difficult Things About Education.
$75$10
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