Course Promotion Digital

This course provides experience and deepening of digital promotion design methods, finding creative solutions, and developing the concept of a digital media approach as a vehicle based on the need for communication and persuasion in visual communication design. More deeply, this course provides experience so that students master effective, interactive and tactical digital media systems in supporting a message through web design for social or commercial purposes. The scope of this course includes theory and knowledge and insight into digital promotion which includes two large parts, namely: the first part is material regarding background and various theories, the second part is material regarding media developments. Furthermore, the course contains skills in designing promotional media in digital form, along with its applications. The emphasis of this lecture is on designing promotional media designs by applying design principles, as well as digital promotional strategies for various product and service marketing purposes. Lectures are delivered using a direct instruction approach with theoretical and practical strategies.

Program Objectives (PO)