Perilaku Konsumen Course

Discussion of the concept of consumer behavior and its implementation in the world of economic education, especially as preparation for entering the world of work as an economics teacher at a vocational school. Understanding the concept and studying consumer behavior and its implementation to obtain marketing information as a means of carrying out market research and decision making. Lectures are carried out using a system of case study analysis, presentations and discussions, and reflectionsCourse DescriptionDiscussion about the concept of consumer behavior and its implementation in the world of economic education, especially as a provision to enter the world of work to become an economics teacher in vocational schools. Understanding the concept and assessing consumer behavior and its implementation in order to obtain marketing information as a means of implementing market research and decision making. Lectures are carried out using a case study analysis system, presentation and discussion, and reflection