Course Perilaku Konsumen

Course Description

Discussion of the concept of consumer behavior and its implementation in the world of economic education, especially as preparation for entering the world of work as an economics teacher at a vocational school. Understanding the concept and studying consumer behavior and its implementation to obtain marketing information as a means of carrying out market research and decision making. Lectures are carried out using a system of case study analysis, presentations and discussions, and reflectionsCourse DescriptionDiscussion about the concept of consumer behavior and its implementation in the world of economic education, especially as a provision to enter the world of work to become an economics teacher in vocational schools. Understanding the concept and assessing consumer behavior and its implementation in order to obtain marketing information as a means of implementing market research and decision making. Lectures are carried out using a case study analysis system, presentation and discussion, and reflection

Program Objectives (PO)

Able to demonstrate a responsible attitude towards work independently
Able to analyze theories and concepts of consumer behavior

Able to solve problems in consumer behavior activities
Able to utilize ICT to track data and information about consumer behavior

Aktifitas Pembelajaran

Pertemuan 1
Gambaran umum Perilaku Konsumen yang meliputi ruang lingkup dan model perilaku konsumen
Date 30 Agustus 2023
Pertemuan 2
Menganalisis perbedaan model perilaku konsumen
Date 6 September 2023
Pertemuan 3
Kepuasan konsumen, faktor pendorong kepuasan dan Faktor-faktor yang mempengaruhi perilaku konsumen
Date 13 September 2023
Pertemuan 4
Menganalisis dimensi kualitas layanan dan factor-faktor yang mempengaruhi keputusan pembelian
Date 20 September 2023
Pertemuan 5
Motivasi dan kebutuhan konsumen
Date 27 September 2023
Pertemuan 6
Menganalisis kepribadian dan gaya hidup
Date 4 Oktober 2023
Pertemuan 7
Pembelajaran konsumen
Date 11 Oktober 2023
Pertemuan 8
UTS
Date 18 Oktober 2023
Pertemuan 9
Pembelajaran konsumen
Date 25 Oktober 2023
Pertemuan 10
Pengetahuan dan sikap konsumen
Date 1 November 2023
Pertemuan 11
Merumuskan faktor lingkungan yang mempengaruhi proses keputusan
Date 8 November 2023
Pertemuan 12
Merumuskan faktor lingkungan yang mempengaruhi proses keputusan
Date 15 November 2023
Pertemuan 13
Merumuskan faktor lingkungan yang mempengaruhi proses keputusan
Date 22 November 2023
Pertemuan 14
Menganalisis keputusan pembelian dan loyalitas
Date 29 November 2023
Pertemuan 15
Strategi pemasaran dan konsumerisme, UU, perlindungan konsumen, dan tanggung jawab sosial
Date 6 Desember 2023
Pertemuan 16
UAS
Date 13 Desember 2023