This course studies several basic marketing communication concepts and marketing communication processes including: audience analysis, preparation of promotional mixes, development of marketing communication programs, implementation and control of marketing communications as well as various relevant cases.
Program Objectives (PO)
Aktifitas Pembelajaran
Pertemuan 1
Dan menjelaskan tentang komunikasi pemasaran, dan perbedaaan antara pemasaran dan selling.
Date 4 September 2024
Pertemuan 2
Dan memahami konsep brand dan branding
Date 11 September 2024
Pertemuan 3
Tentang konsep marketing mix
Date 18 September 2024
Pertemuan 4
Konsep marketing mix
Date 25 September 2024
Pertemuan 5
Faktor yang mempengaruhi perilaku konsumen
Date 2 Oktober 2024
Pertemuan 6
Segmenting, targeting, dan positioning produk.
Date 9 Oktober 2024
Pertemuan 7
Marketing communication plan
Date 16 Oktober 2024
Pertemuan 8
Dan melaksanakan UTS dengan baik sesuai kompetensi yang diharapkan
Date 23 Oktober 2024
Pertemuan 9
Dan menjelaskan tentang direct selling dan personal selling
Date 30 Oktober 2024
Pertemuan 10
Konsep merchandising dalam proses pemasaran.
Date 6 November 2024
Pertemuan 11
Advertising dan sales promotion
Date 13 November 2024
Pertemuan 12
Peran PR dan publication dalam sebuah proses pemasaran
Date 20 November 2024
Pertemuan 13
Event dan tradeshow sebagai penunjang proses pemasaran.
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