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Course Description
This course studies several basic marketing communication concepts and marketing communication processes including: audience analysis, preparation of promotional mixes, development of marketing communication programs, implementation and control of marketing communications as well as various relevant cases.
Program Objectives (PO)
Aktifitas Pembelajaran
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Pertemuan 1 Dan menjelaskan tentang komunikasi pemasaran, dan perbedaaan antara pemasaran dan selling. -
Pertemuan 2 Dan memahami konsep brand dan branding -
Pertemuan 3 Tentang konsep marketing mix -
Pertemuan 4 Konsep marketing mix -
Pertemuan 5 Faktor yang mempengaruhi perilaku konsumen -
Pertemuan 6 Segmenting, targeting, dan positioning produk. -
Pertemuan 7 Marketing communication plan -
Pertemuan 8 Dan melaksanakan UTS dengan baik sesuai kompetensi yang diharapkan -
Pertemuan 9 Dan menjelaskan tentang direct selling dan personal selling -
Pertemuan 10 Konsep merchandising dalam proses pemasaran. -
Pertemuan 11 Advertising dan sales promotion -
Pertemuan 12 Peran PR dan publication dalam sebuah proses pemasaran -
Pertemuan 13 Event dan tradeshow sebagai penunjang proses pemasaran. -
Pertemuan 14 E-communication dalam proses pemasaran. -
Pertemuan 15 Aplikasi promotional mix -
Pertemuan 16
References
Lecturer
Difficult Things About Education.
$75$10
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