Branding Course

In this course students learn about the role of communication in building an image (branding). Both institutional branding and branding related to marketing communications, namely brand identity. Students are expected to be able to develop integrated inter-media strategies and creative messages and concepts to reach target audiences, and deliver brand promises through communication programs. Students have the ability to structure a branding program plan based on the application of concepts, principles and practices in organizations and are able to measure and critically evaluate the impact and communication results of a branding program or activity.

• PLO-3
  Mengembangkan pemikiran logis, kritis, sistematis, dan kreatif dalam melakukan pekerjaan yang spesifik di bidang keahliannya serta sesuai dengan standar kompetensi kerja bidang yang bersangkutan
• PLO-10
  Mampu mengkaji karya Desain Komunikasi Visual yang berorientasi pada pendekatan teoretik dan kontekstual dengan mengikuti perkembangan teknologi terkini.

PO-1
Mampu menjelaskan konsep branding dan menganalisis masalah serta mampu beradaptasi terhadap situasi dunia komunikasi pemasaran dan public relations.

PO-2
Mampu menjelaskan konsep branding dan menganalisis masalah serta mampu beradaptasi terhadap situasi dunia komunikasi pemasaran dan public relations.