This course provides an understanding and insight into communication and excellent service which includes the study of: definition, objectives, benefits, scope of excellent service, principles of excellent service, service paradigm and measurement of excellent service, attitudes towards excellent service, quality standards of excellent service , customer types and characteristics. , problems in excellent service, and complaint handling. Lectures are carried out using a problem based learning approach, case studies, discussions, questions and answers, and assignments. Assessment is carried out by written and performance tests.