This course provides an understanding of knowledge that studies human behavior in the process of work interaction in the hospitality service industry in hotels (hotels, restaurants, cafes) towards guests and customers, learning how to be a disciplined person and have a good attitude (patience). , friendliness, and politeness) for guest and customer satisfaction, including basic concepts of consumer behavior and personality dynamics, motivation and needs, developing interests, building effective relationships/communicating with rapport, situational leadership, and handling conflict as well as implementing changes in order to improve service organizations/companies, especially professionally. complete customer service (customer service satisfaction and service quality)