Marketing Culinary Business Course

Understand the concept of service marketing and be able to implement it in the culinary business, including: understanding and scope of marketing; characteristics and classification of services; service consumer behavior, designing physical products and services, realizing digital marketing (creating websites/Search Engine analysis, Instagram, Youtube & Marketplace), designing service delivery systems, setting prices, designing integrated service marketing communications, managing service quality and, customer value, customer satisfaction management, realizing customer loyalty, managing customer complaints, and service recovery management. Learning is carried out by providing cases and developing marketing projects for culinary businesses.

PO-1
CPMK 1 Mampu memahami konsep dasar pemasaran pada bisnis kuliner (jasa boga) dengan kinerja bermutu dan bertanggung jawab

PO-2
CPMK 2 Mampu memahami konsep dasar pemasaran pada bisnis kuliner (jasa boga) dengan kinerja bermutu dan bertanggung jawab (Lanjutan CPMK 1)

PO-3
CPMK 3 Mampu memahami Organisasi Pemasaran perusahaan yang bergerak di bidang kuliner dengan kinerja bermutu dan bertanggung jawab