Study of the concepts of Innovation and Diffusion; Basic Start-Up Concepts; Education Services Start-Up; Non-Educational Services Start-Up; Start-Up Ecosystem and Development; Start-Up Planning; Seminar I: Start-Up Planning; Start-Up Organizing; Seminar II: Organizing Start-Ups; Start-Up Implementation; Seminar III: Implementation of Start-Up; Start-Up Evaluation; Seminar IV: Start-Up Evaluation; Education Management Start-Up Exhibition. Lectures are carried out using a system of presentations and discussions, project assignments, practice, and joint reflection