Customer Relationship Management Course

This course examines CRM as a business strategy that integrates internal processes and external networks to create and provide value for target customers and for the organization. This course will take a broader view of ‘marketing‘ than just designing a product, advertising it, setting a price and distributing it to consumers. This case study-based course examines the role of stakeholders, such as internal staff, suppliers and influential groups, in forming relationships with customers.

PO-1
Mahasiswa mampu menganalisis teori customer relationship management dari sudut pandang pelanggan dan organisasi. . Students analyze the theory of customer relationship management from the perspective of customers and organizations.

PO-2
Mahasiswa mampu menganalisis Customer Acquisition Matrix di perusahaan Students are able to analyze the Customer Acquisition Matrix in companies

PO-3
Mahasiswa mampu menganalisis Customer Activities di perusahaan Students are able to analyze the Customer Activities in companies

PO-4
Mahasiswa mampu menganalisis Customer-Based Value Strategy di perusahaan Students are able to analyze the Customer-Based Value Strategy in companies