Course Fashion Branding Marketing

This course provides students with an understanding to know and study in general the correlation between the fields of fashion, branding and marketing. Students will also learn how to determine target markets and segmentation, the concept of marketing mix, fashion distribution and communication, design and build branding for a fashion product, and determine the right marketing strategy. Learning applies the Case Study and Project Based Learning models, and ends with designing a Business Model Canvas, and a marketing content creation project for digital marketing.

Program Objectives (PO)