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Course Description
This course examines the basic concepts of contextual business planning and development, which include forms of business ownership, organizing business companies, paying attention to business environmental factors, developing human resources, monitoring production, and implementing appropriate marketing strategies by paying attention to business ethics and social responsibility. Learning is carried out by applying discussion, presentation and project methods.Course DescriptionThis course examines the basic concepts of contextual business planning and development, which include forms of business ownership, organizing business companies, paying attention to business environmental factors, developing human resources, controlling production, and carrying out appropriate marketing strategies by paying attention to business ethics and social responsibility. Learning is done by applying the methods of discussion, presentation, and project.
Program Objectives (PO)
- Mampu menggunakan konsep dan teori dalam pengantar bisnis
- Mengaplikasikan dan merancang bisnis plan sederhana
- Mampu menunjukkan sikap bertanggung jawab atas pencapaian hasil kerja baik secara individu maupun kelompok dalam kegiatan dan diskusi di kelas
Aktifitas Pembelajaran
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Pertemuan 1 Konsep bisnis dalam era globalisasi -
Pertemuan 2 Konsep bisnis tentang risk & return yang harus dihadapi pelaku bisnis. -
Pertemuan 3 Membedakan karakter masing masing jenis Usaha dengan skala Usahanya & bentuk Badan Usaha -
Pertemuan 4 Menyusun Perencanaan Bisnis -
Pertemuan 5 Lingkungan Bisnis Perusahaan -
Pertemuan 6 Swot analysis -
Pertemuan 7 Konsep Etika dan Tanggung Jawab sosial Perusahan -
Pertemuan 8 UTS -
Pertemuan 9 Aspek Pemasaran dalam kegiatan bisnis -
Pertemuan 10 Aspek Operasional dalam kegiatan bisnis -
Pertemuan 11 Aspek Sumberdaya Manusia dalam kegiatan bisnis -
Pertemuan 12 Aspek keuangan dalam kegiatan bisnis -
Pertemuan 13 Menyusun Konsep Bisnis Plan aspek bisnis perusahaan -
Pertemuan 14 Menyusun Konsep Bisnis Plan aspek bisnis perusahaan -
Pertemuan 15 SIM dalam ranah bisnis -
Pertemuan 16 UAS
References
- Gene Boone and Dave Kurtz. 2012.Contemporary Business. MA : John Wiley & Sons, Inc.
- Griffin, Ricky W., and Ebert, Ronald J., 2013 :Business Essentials, New Jersey : Pearson Education.
- Porter, Micheal, 2001 :Strategi Bersaing, Teknik Menganalisis Industri, dan Pesaing, Erlangga, Jakarta.
- Brown, Betty J. and Clow, John E.. 2008.Introduction to Business. California : Glencoe/McGraw-Hill
- Pride, William M., Hughes, Robert J., and Kapoor Jack R., 2014.Business, Ohio : South-Western
- Sumarni, Murti, 2003 :Pengantar Bisnis, Yogyakarta. Liberty
- Peng, Mike W. 2012.Global Business, OH : South-Western, Cengage Learning
- Van Horne, James C. And Wachowicz, John M.2008.Fundamentals of financial management. London : Pearson Education Limited
- O 19Brien, James A. and Marakas, George M. 2011.Management information systems. New York : McGraw-Hill/Irwin
Lecturer
Difficult Things About Education.
$75$10
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