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Course Description
This course discusses the conceptual framework of consumer behavior and various relevant issues in the consumer decision making process which is integrated in marketing strategy. In this course students are expected to be able to describe the concept of consumer behavior, define consumer values, define consumer trust, explain consumer knowledge and attitudes, define consumer perception, describe motivation and buying interest, identify personality and lifestyle, measure and analyze consumer satisfaction and loyalty, and able to Analyze and Practice Consumer Protection.
Program Objectives (PO)
- Mampu menguasai teori tentang perilaku konsumen secara menyeluruh
- Mampu menyelesaikan tugasnya dan kewajibannya dengan bertanggung jawab dan beretika
- Mampu mengaplikasikan teori tentang perilaku konsumen dengan memanfaatkan IPTEKS
Aktifitas Pembelajaran
-
Pertemuan 1 Apa yang akan dipelajari dalam perilaku konsumen dan akhirnya dapat mengenal dengan benar siapa sebenarnya konsumen. -
Pertemuan 2 Konsep Perilaku Konsumen -
Pertemuan 3 Model Kerangka Kerja Perilaku Konsumen -
Pertemuan 4 Nilai Pelanggan (Customer Value) -
Pertemuan 5 Nilai Pelanggan (Customer Value) -
Pertemuan 6 Kepercayaan Pelanggan -
Pertemuan 7 Pengetahuan dan Sikap Konsumen -
Pertemuan 8 UJIAN TENGAH SEMESTER -
Pertemuan 9 Persepsi Konsumen -
Pertemuan 10 Motivasi dan Minat Pembelian -
Pertemuan 11 Motivasi dan Minat Pembelian -
Pertemuan 12 Kepribadian dan Gaya Hidup -
Pertemuan 13 Mengukur Kepuasan Konsumen -
Pertemuan 14 Mengukur Kepuasan Konsumen -
Pertemuan 15 Mengukur Loyalitas Konsumen -
Pertemuan 16 UJIAN AKHIR SEMESTER
References
- Schiffman, L. G., & Wisenblit, J. (2019). Consumer Behavior (Issue Twelfth Edition)
- Setiadi, Nugroho J. 2019. Perilaku Konsumen. Jakarta: Prenada Media Grup
- Maison, D. (2018). Qualitative marketing research: Understanding consumer behaviour. Routledge.
- Izam, A. W. B. M. (2021). Customer Satisfaction and Service Quality of Zakat Institution in Penang.
- Dr. Syaparuddin, S.Ag., M. S. (2021) Edukasi Ekonomi Islam (Perilaku Konsumen Muslim). Edited by M. S. Jumriani, S.Sos. Yogyakarta: TrustMedia Publishing.
- Dr. Hj. Anita Rahmawaty, M. A. (2021) Perilaku Konsumen Dalam Perspektif Islam. Yogyakarta: Idea Press Yogyakarta.
Lecturer
Difficult Things About Education.
$75$10
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