Course Manajemen Pemasaran

Marketing today requires companies to change mechanisms from managing product portfolios to managing customer portfolios. The company will collect a database about individual customers so that the company can better understand customers and provide personalized offers and messages. Companies and marketers need to carry out holistic marketing, where the development, design and implementation of marketing programs, processes and activities take into account the breadth and interdependence of the current marketing environment through the key dimensions of holistic marketing, namely: Internal Marketing, Integrated Marketing, Relationship Marketing and Marketing Performance. Through studying the Marketing Management course, students will gain insight into modern marketing programs that are suitable for the 21st century and put them into practice as a form of understanding of Marketing Science. Today‘s marketing requires companies to change the mechanism from managing product portfolios to managing customer portfolios. The company will collect a database of individual customers so that the company can better understand customers and provide offers and messages in person. Companies and marketers need to run holistic marketing, where development, design, and implementation of marketing programs, processes and activities that see the breadth and interdependence of the current marketing environment through key dimensions of holistic marketing, namely: Internal Marketing, Integrated Marketing, Relationship Marketing, and Marketing Performance. Through learning Marketing Management courses, students will gain insight into modern marketing programs that are in line with the 21st century and practice it as a form of understanding about Marketing Science.Course DescriptionToday‘s marketing requires companies to change the mechanism from managing product portfolios to managing customer portfolios. The company will collect a database of individual customers so that the company can better understand customers and provide personalized offers and messages. Companies and marketers need to carry out holistic marketing, where the development, design, and implementation of marketing programs, processes and activities that look at the breadth and interdependence of the current marketing environment through the key dimensions of holistic marketing, namely: Internal Marketing, Integrated Marketing, Relationship Marketing, and Marketing Performance. Through learning the Marketing Management course, students will gain insight into modern marketing programs that are appropriate for the 21st century and put them into practice as a form of understanding Marketing Science. Today‘s marketing requires companies to change the mechanism from managing product portfolios to managing customer portfolios. The company will collect a database of individual customers so that the company can better understand customers and provide offers and messages in person. Companies and marketers need to run holistic marketing, where development, design, and implementation of marketing programs, processes and activities that see the breadth and interdependence of the current marketing environment through key dimensions of holistic marketing, namely: Internal Marketing, Integrated Marketing, Relationship Marketing, and Marketing Performance. Through learning Marketing Management courses, students will gain insight into modern marketing programs that are in line with the 21st century and practice it as a form of understanding about Marketing Science.

Program Objectives (PO)