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Course Description
In the Marketing Management course, students learn to describe theories in Marketing Management including marketing management, marketing insights, customer relationships, strong brands, value creation and delivery, responsible marketing, and global marketing.
Program Objectives (PO)
- C4. Mahasiswa mampu menguraikan secara tepat teori-teori dalam studi Manajemen Pemasaran.
- A5. Mahasiswa mampu menujukkan karaktertangguh, kolaboratif, adaptif, inovatif, inklusif, belajar sepanjang hayat, kewirausahaan di dalam kegiatan pembelajaran manajemen pemasaran
Aktifitas Pembelajaran
-
Pertemuan 1 C4. mendeskripsikan marketing management theories. -
Pertemuan 2 C4. mendeskripsikan marketing management theories. -
Pertemuan 3 Wawasan pemasaran.Students are able to decipher marketing insights. -
Pertemuan 4 Cara berhubungan dengan pelanggan. Students are able to describe how to connect with customers. -
Pertemuan 5 Cara berhubungan dengan pelanggan. Students are able to describe how to connect with customers. -
Pertemuan 6 Mahasisawa mampu menguraikan cara membangun merek yang kuat.Students are able to describe how to build a strong brand. -
Pertemuan 7 Mahasisawa mampu menguraikan cara membangun merek yang kuat.Students are able to describe how to build a strong brand. -
Pertemuan 8 Ujian Tengah SemesterMid Test -
Pertemuan 9 Penciptaan nilai.Students are able to decipher the creation of values. -
Pertemuan 10 Penciptaan nilai.Students are able to decipher the creation of values. -
Pertemuan 11 Penciptaan nilai.Students are able to decipher the creation of values. -
Pertemuan 12 Penyampaian dan pengomunikasian nilai.Students are able to decipher the delivery and communication of values. -
Pertemuan 13 Penyampaian dan pengomunikasian nilai.Students are able to decipher the delivery and communication of values. -
Pertemuan 14 Tanggung jawab pemasaran untuk kesuksesan jangka panjang. Students are able to elaborate on marketing responsibilities for long-term success. -
Pertemuan 15 Tanggung jawab pemasaran untuk kesuksesan jangka panjang. Students are able to elaborate on marketing responsibilities for long-term success. -
Pertemuan 16 Ujian Akhir SemesterFinal test
Lecturer
Difficult Things About Education.
$75$10
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