Sidia is a education Platform website.
Course Description
This course studies several basic marketing communication concepts and marketing communication processes including: audience analysis, preparation of promotional mixes, development of marketing communication programs, implementation and control of marketing communications as well as various relevant cases.
Program Objectives (PO)
Aktifitas Pembelajaran
-
Pertemuan 1 Dan menjelaskan tentang komunikasi pemasaran, dan perbedaaan antara pemasaran dan selling. -
Pertemuan 2 Dan memahami konsep brand dan branding -
Pertemuan 3 Tentang konsep marketing mix -
Pertemuan 4 Konsep marketing mix -
Pertemuan 5 Faktor yang mempengaruhi perilaku konsumen -
Pertemuan 6 Segmenting, targeting, dan positioning produk. -
Pertemuan 7 Marketing communication plan -
Pertemuan 8 Dan melaksanakan UTS dengan baik sesuai kompetensi yang diharapkan -
Pertemuan 9 Dan menjelaskan tentang direct selling dan personal selling -
Pertemuan 10 Konsep merchandising dalam proses pemasaran. -
Pertemuan 11 Advertising dan sales promotion -
Pertemuan 12 Peran PR dan publication dalam sebuah proses pemasaran -
Pertemuan 13 Event dan tradeshow sebagai penunjang proses pemasaran. -
Pertemuan 14 E-communication dalam proses pemasaran. -
Pertemuan 15 Aplikasi promotional mix -
Pertemuan 16
References
Lecturer
Difficult Things About Education.
$75$10
More Similar Courses
Related Courses
Bureaucracy and Public Governance
This course helps students to understand and be able to explain the theory of bureaucracy and the role of bureaucracy in administering government, the paradigm
Statistics
The educational statistics course provides students with knowledge and skills in order to complete final assignments in the form of theses, especially those that use
Public Service Management
This course explains the limitations, scope, characteristics and development of the public service management paradigm. Students are also equipped with basic knowledge about public and
Copyright © 2025 Sinau Digital UNESA All Rights Reserved