Course Description

The Business Plan course was developed to help students understand how business plans are formulated and the arguments that support them are carried out. The focus of lecture activities is directed at building students‘ positive attitudes towards every existing business opportunity and developing self-sensitivity towards environmental changes that occur. For this purpose, the pedagogical methods used rely more on a combination of classical lectures, discussions and sharing of practical experiences both individually and in groups. Topics discussed in this course include: identification of business opportunities and strategic responses, formulation of business concepts and models, industry and competition analysis, elaboration of various business functions, and aspects related to investment decisions in business.