The Strategic Management course is given to students in semester 7 (seven) to study and deepen various strategies starting with the Strategy Formulation stage, followed by Strategy Implementation and ending with the Strategy Evaluation stage. Each stage in this Strategic Management course requires active student involvement by conducting field observations of UKMs. The three stages in Strategic Management will be applied to UKM where students carry out observations. The learning strategy applied in this course is project based learning, where students will carry out observations in groups to design and determine appropriate strategies for the SMEs being observed. So the output of this course is in the form of an observation report which will be presented by each group.