This module provides a comprehensive introduction to qualitative data analysis in English Language Teaching (ELT), equipping students with the skills and knowledge to analyse non-numerical data effectively. Students will learn about various qualitative research methods, data collection techniques, and analysis approaches. The module covers key concepts such as coding, thematic analysis, and interpretation of qualitative data. Students will also gain hands-on experience through case studies and practical exercises, developing their ability to draw meaningful conclusions from qualitative data.