Course Islamic Consumer Behavior

This course discusses the conceptual framework of consumer behavior and various relevant issues in the consumer decision making process which is integrated in marketing strategy. In this course students are expected to be able to describe the concept of consumer behavior, define consumer values, define consumer trust, explain consumer knowledge and attitudes, define consumer perception, describe motivation and buying interest, identify personality and lifestyle, measure and analyze consumer satisfaction and loyalty, and able to Analyze and Practice Consumer Protection.

Program Objectives (PO)