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Course Description
This course examines CRM as a business strategy that integrates internal processes and external networks to create and provide value for target customers and for the organization. This course will take a broader view of ‘marketing‘ than just designing a product, advertising it, setting a price and distributing it to consumers. This case study-based course examines the role of stakeholders, such as internal staff, suppliers and influential groups, in forming relationships with customers.
Program Objectives (PO)
- 1. Mahasiswa mampu menganalisis teori customer relationship management dari sudut pandang pelanggan dan organisasi. . Students analyze the theory of customer relationship management from the perspective of customers and organizations.
- Mahasiswa mampu menganalisis Customer Acquisition Matrix di perusahaan Students are able to analyze the Customer Acquisition Matrix in companies
- Mahasiswa mampu menganalisis Customer Activities di perusahaan Students are able to analyze the Customer Activities in companies
- Mahasiswa mampu menganalisis Customer-Based Value Strategy di perusahaan Students are able to analyze the Customer-Based Value Strategy in companies
Aktifitas Pembelajaran
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Pertemuan 1 Customer Acquisition Matrix -
Pertemuan 2 Merumuskan implementasi Customer Activity Students are able to formulate the implementation of Customer Activity -
Pertemuan 3 -
Pertemuan 4 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 5 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 6 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 7 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 8 Menyusun Laporan Rencana Kegiatan Magang -
Pertemuan 9 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 10 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 11 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 12 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 13 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 14 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 15 Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy -
Pertemuan 16 Seminar Hasil Magang Internship Seminar
Lecturer
Difficult Things About Education.
$75$10
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