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( 16 Sections)
 
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( 16 Sections)
 

Course Customer Relationship Management

Program Studi S1 Bisnis Digital UNESA

 
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Course Description

This course examines CRM as a business strategy that integrates internal processes and external networks to create and provide value for target customers and for the organization. This course will take a broader view of ‘marketing‘ than just designing a product, advertising it, setting a price and distributing it to consumers. This case study-based course examines the role of stakeholders, such as internal staff, suppliers and influential groups, in forming relationships with customers.

Program Objectives (PO)

  • 1. Mahasiswa mampu menganalisis teori customer relationship management dari sudut pandang pelanggan dan organisasi. . Students analyze the theory of customer relationship management from the perspective of customers and organizations.
  • Mahasiswa mampu menganalisis Customer Acquisition Matrix di perusahaan Students are able to analyze the Customer Acquisition Matrix in companies
  • Mahasiswa mampu menganalisis Customer Activities di perusahaan Students are able to analyze the Customer Activities in companies
  • Mahasiswa mampu menganalisis Customer-Based Value Strategy di perusahaan Students are able to analyze the Customer-Based Value Strategy in companies

Aktifitas Pembelajaran

  • Pertemuan 1
    Customer Acquisition Matrix
  • Pertemuan 2
    Merumuskan implementasi Customer Activity Students are able to formulate the implementation of Customer Activity
  • Pertemuan 3

  • Pertemuan 4
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 5
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 6
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 7
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 8
    Menyusun Laporan Rencana Kegiatan Magang
  • Pertemuan 9
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 10
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 11
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 12
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 13
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 14
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 15
    Consumer Acquisition, Consumer Activity, dan Customer-Based Value Strategy
  • Pertemuan 16
    Seminar Hasil Magang Internship Seminar

Lecturer

FRESHA KHARISMA
FRESHA KHARISMA
  • 215,475 Reviews4.8 Rating

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  • Program StudiS1 Bisnis Digital
  • Semester5
  • Lectures1
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$75$10