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Course Description
This Marketing Research course reveals and explains the specific steps for collecting, analyzing and interpreting information that connects an organization with its market, identifying marketing problems and opportunities, and preparing and evaluating a series of marketing actions. Course Description This Marketing Research course reveals and explains the specific steps of collecting, analyzing and interpreting information that links an organization to its market, identifies marketing problems and opportunities, and compiles and evaluates a series of marketing actions.
Program Objectives (PO)
Aktifitas Pembelajaran
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Pertemuan 1 Karakteristik riset pemasaran dan karir dalam riset pemasaran -
Pertemuan 2 Masalah riset pemasaran -
Pertemuan 3 Dan menyusun desain riset sesuai dengan tujuan yang diharapkan -
Pertemuan 4 Dan menyusun desain riset kausal -
Pertemuan 5 Kuesioner sesuai dengan masalah riset pemasaran dan menguji kualitas instrumen -
Pertemuan 6 Memilih teknik pengambilan dan menentukan jumlah sampel -
Pertemuan 7 Menyusun proposal riset pemasaran -
Pertemuan 8 UTS -
Pertemuan 9 Mengolah dan menganalisis data riset pemasaran menggunakan regresi OLS, regresi logistik, dan ANOVA -
Pertemuan 10 Mengolah dan menganalisis data riset pemasaran menggunakan Analisis faktor dan analisis konjoin -
Pertemuan 11 Mengolah dan menganalisis data riset pemasaran menggunakan analisis klaster dan analisis diskriminan -
Pertemuan 12 Mengolah dan menganalisis data riset pemasaran menggunakan analisis Multidimensional scaling (MDS) -
Pertemuan 13 Hasil riset perilaku pembelian. -
Pertemuan 14 Hasil riset riset perancangan produk baru -
Pertemuan 15 Hasil riset segmentasi -
Pertemuan 16 Hasil riset brand positioning
References
Lecturer
Difficult Things About Education.
$75$10
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