Course Description
This course provides students with an understanding of the concepts and practices of entrepreneurship, entrepreneurship and techopreneurship so that they can develop an entrepreneurial spirit, improve their ability to motivate themselves, read and take advantage of business opportunities, create services, production, marketing, partnerships and business management, as well as being able to improve their skills. problem solving in business. Lectures are carried out using a system of discussions, project assignments and reflection.
Program Objectives (PO)
- 1. Menjelaskan konsep kewirausahaan
- Menjelaskan konsep entrepreneurship dan technopreneurship
- Menjelaskan pengertian peluang usaha, sumber-sumber peluang usaha, dan cara memanfaatkan peluang usaha
- Menjelaskan pengertian produk, proses produksi dan cara menjamin kualitas produk
- Menjelaskan pengertian kemasan, fungsi kemasan, macam-macam kemasan, dan strategi memilih kemasan
- Menjelaskan pengertian marketing, macam-macam marketing, dan strategi pemilihan marketing
- Menjelaskan pengertian kemitraan usaha, jenis-jenis kemitraan usaha, cara menjalin kemitraan usaha, dan indikator keberhasilan kemitraan usaha
- Menjelaskan pengertian Rencana Usaha (bussinnes plan), manfaat bussines plan dan cara membuat bussines plan