Course Identity Design Imaging

Providing theoretical knowledge about graphic symbols, their meaning and application as a visual communication language supported by basic knowledge about the Communication Process (Decoding and Encoding, Denotative and Connotative Meaning) and the Psychology of Perception (Gestalt principles) as a Visual Communication Design discourse as well as carrying out a series of training stages in the form of practical tasks for designing graphic symbols to meet various public information needs, including sign systems, event symbols, programs, events, product labels, including methods, techniques and creativity development from identifying needs, analyzing problems and then developing problem solving ideas to visualize it from an illustration pattern to a graphic symbol such as a pictogram and ideogram by utilizing the principles of visual aesthetic design (Nirmana) and considering the communicative power of the symbol (Signs and Meaning).

Program Objectives (PO)